What Retailers Don’t Get About Customers and Why Guest Wi-Fi Can Help

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What would you think if someone told you that retailers insist on doing things their customers want the least, while missing out the things their customers want the most? This back-to-front situation is one of the conclusions in a recent survey from Forrester Consulting about where “bricks and mortar” retailers need to head today, in order to still be around tomorrow. There’s good news and bad news in the report. Encouragingly, Forrester sees physical retail as continuing to be essential in the buyer experience. On the other hand, although service will be at the heart of that buyer experience, the report finds that retailers don’t yet “get” shopper needs. Read More

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Mr. Fellah, is a Senior Analyst and founder of Maravedis with 20-year experience in the wireless industry. He authored various landmark reports on Wi-Fi, LTE, 4G and technology trends in various industries including retail, restaurant and hospitality. He is regularly asked to speak at leading wireless and marketing events and to contribute to various influential portals and magazines such as RCR Wireless, 4G 360, Rethink Wireless, The Mobile Network, Telecom Reseller to name a few. He is a Certified Wireless Network Administrator (CWNA) and Certified Wireless Technology Specialist (CWTS).

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