What to Do with All That Wi-Fi Generated Customer Data

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Attraction, engagement, satisfaction, and loyalty. These are the things that retailers, restaurants, and other bricks-and-mortar establishments hope to achieve with their customers. Offering guest Wi-Fi connectivity in stores, eateries, hotels, and so on can help to accomplish all four objectives. Instant price comparisons, checks on comments from other customers from social media, and targeted in-store publicity and special offers all help build the relationship between a provider and its customer. As the interaction grows between buyer and seller, data is generated – customer by customer, product by product, and store by store. Read More.

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Mr. Fellah, is a Senior Analyst and founder of Maravedis with 20-year experience in the wireless industry. He authored various landmark reports on Wi-Fi, LTE, 4G and technology trends in various industries including retail, restaurant and hospitality. He is regularly asked to speak at leading wireless and marketing events and to contribute to various influential portals and magazines such as RCR Wireless, 4G 360, Rethink Wireless, The Mobile Network, Telecom Reseller to name a few. He is a Certified Wireless Network Administrator (CWNA) and Certified Wireless Technology Specialist (CWTS).

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