Ease of Use, the Biggest Driver for IoT


For vendors of consumer electronics including Wi-Fi enabled devices, consumer engagement is a critical issue. Lack of engagement leads to consumer dissatisfaction and vendor revenue shortfall. The recent 2015 Accenture Digital Consumer Survey picks out three principal drivers of consumer engagement that consumer communications, media, and technology companies should focus on:

  1. Phenomenal customer experiences, including excellent ease of use, right out of the box
  2. Strong digital brands that appeal to consumers and differentiate themselves from others
  3. User security and privacy that inspire consumer trust.

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Mr. Fellah, is a Senior Analyst and founder of Maravedis with 20-year experience in the wireless industry. He authored various landmark reports on Wi-Fi, LTE, 4G and technology trends in various industries including retail, restaurant and hospitality. He is regularly asked to speak at leading wireless and marketing events and to contribute to various influential portals and magazines such as RCR Wireless, 4G 360, Rethink Wireless, The Mobile Network, Telecom Reseller to name a few. He is a Certified Wireless Network Administrator (CWNA) and Certified Wireless Technology Specialist (CWTS).


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