Hotels Turn to Guest Wi-Fi to Reduce Friction in Guest Experience


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“Frictionless” is the new catchword in the hospitality industry. It describes a “home away from home” experience for guests when they come to stay. A 2017 HT (Hospitality Technology) research brief, entitled “Enabling the Smart Hotel Experience”, describes how leaders in the hotel sector are eyeing a swathe of opportunities to reduce friction with guest Wi-Fi, digital conferencing, mobile check-in, payment alternatives (NFC), smart room keys, and in-room entertainment. Hotels want to make their digital guests feel at home. In the wake of Airbnb and uberization, the stakes are high and the budgets are tight. Read More

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Mr. Fellah, is a Senior Analyst and founder of Maravedis with 20-year experience in the wireless industry. He authored various landmark reports on Wi-Fi, LTE, 4G and technology trends in various industries including retail, restaurant and hospitality. He is regularly asked to speak at leading wireless and marketing events and to contribute to various influential portals and magazines such as RCR Wireless, 4G 360, Rethink Wireless, The Mobile Network, Telecom Reseller to name a few. He is a Certified Wireless Network Administrator (CWNA) and Certified Wireless Technology Specialist (CWTS).


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