[This blog is the third in a five-part series based on the Maravedis report “From Managed Home Wi-Fi to Enabling the Secure Smart Home 2018-2023”. Look for the other blogs, which will be published here on a weekly basis.]
Online media and OTT content are gaining in popularity and, as a result, many service providers are experiencing customer churn. Millions of Americans have already scrapped traditional pay-TV services and the exodus is accelerating in 2018. This year, the number of cord-cutters in the U.S. — consumers who have cancelled traditional pay-TV services and do not re-subscribe — will climb 32.8%, to 33 million adults, according to new estimates from research firm eMarketer.
That said, even as the traditional pay-TV universe shrinks, the number of viewers accessing OTT, Internet-delivered video services keeps growing. About 147.5 million people in the U.S. watch Netflix at least once per month, according to eMarketer’s July 2018 estimates. That’s followed by Amazon Prime Video (88.7 million), Hulu (55 million), HBO Now (17.1 million) and Dish’s Sling TV (6.8 million).